a Model for Social Mobilization
January – March 2001
increase awareness and the ownership of ideas and practices
related to education and other social issues in Malawi,
Creative Associates developed and tested an innovative
social mobilization process throughout the 1990’s.
The strategy employed grassroots level methodologies and
one-on-one communication at the community level to increase
girls' access to and participation in formal basic education
programs. The success of this strategy led to a similar
campaign to improve community participation in educational
quality as well as one to increase community awareness
and involvement in combating HIV/AIDS.
the BEPS Project, the results of these campaigns were synthesized,
learned can be disseminated.
BEPS consolidated the projects’ experiences into
a conceptual model delineating a process for creating community
dialogue and then mobilizing communities to accept responsibility
and take action to address those issues. Key stakeholders
and policy makers are kept informed of the community activities
and work to influence policy change. After developing the
conceptual model, BEPS facilitated a training in which
Malawian NGO project participants taught other education
professionals how to implement this social mobilization
model at the Comparative and International Education Society
Conference in 2001.
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